Well… i was going to work in the morning and suddenly i saw a billboard with a special promotion ;).
www.wloclawek.pl. Quite a nice design i have to say. Clean, visible, interesting – I like it – good work. Maybe it’s not visible at first look, but the web address shows what’s the best in the Włocławek, especially for as – the Włocławek Municipal Council webpage say – investors.
I can – as the former citizen – regonize a few obvious and characteristic symbols of Włocławek.
Quickly: W – Factory of Lines and Wires ‘Drumet’, Ł – Factory of paints and lacquers ‘Nobiles’, O – You should know that ;) Anwil Włocławek – basketball team, C – i’m not sure – gymnastics, break dance ?, Ł – Włocławek Yacht Club (Włocławskie Lake), A – ballet ? , W – I’m not sure also – probably it symbolizes Włocławek Gothic Catherdral, and bishopric in Włocławek, E – Of course – well known handmade faience (well thought composition of this letter IMHO), K – the only letter i really don’t know – maybe plastics ? Or maybe paint again … hmm. I don’t think so.
So, promised photos and the logo itself you can find below.
The article about promotion campain you can find here: http://www.wloclawek.pl/?id=888
And the oryginal billboard project you can see below. Or big one on the UM Włocławek website: http://www.wloclawek.pl/pliki/ppg/banner_bilbord.jpg




